YouGov boasts that it can dig up public opinion about “anything and everything”, from Prince Harry or Abba to Phillip Schofield or Denzel Washington. It has found that the most popular UK retail brand is Lego while in the US it is Band-Aid, and reckons that half of Britons are happy but more than a third are stressed.
Awareness of the company was historically based on its general election polling, but in recent years it has used that expertise to become a more broadly based data analytics business. Increasingly the key factor is YouGov’s international panel of more than 20 million people who sign up to answer whatever questions it fires at them, backed by its Crunch analytics database, in what it regards as a
